Rochester's Water-Only Specialists
Locally owned. Community driven. Committed to clean water for every Rochester family.
The Other Lake Effect
Everyone in Rochester knows about lake effect snow. We average over 100 inches a year, with about 60% of it coming off Lake Ontario. It's part of who we are.
But there's another lake effect most people don't think about: what Lake Ontario puts in your drinking water.
Rochester's water comes from two sources — Hemlock Lake and Lake Ontario — and while the treatment plants do their job, the journey from the plant to your tap can introduce chlorine byproducts, lead from aging pipes, hard minerals from our limestone bedrock, and contaminants that standard treatment wasn't designed to remove.
Lake Effect Water Filtration was started to give Rochester families something they deserve: honest answers about their water, and affordable solutions to make it better. No high-pressure sales. No unnecessary upsells. Just professional water testing, expert recommendations, and quality installations backed by real warranties.
What Makes Us Different
Water Is All We Do
We're not a plumbing company, HVAC company, or national franchise. Water treatment is our sole focus — which means deeper expertise and better results.
Rochester Is All We Serve
We know the dual-source water system, the aging infrastructure, the neighborhoods with the worst lead exposure. This isn't generic — it's local knowledge.
We Test Before We Sell
Every recommendation is based on your home's actual water test results. If your water is fine, we'll tell you. Our free test has no strings attached.
NSF-Certified Equipment Only
We only install independently certified systems with verified contaminant reduction claims. No white-label mystery products.
Transparent Pricing
We publish our pricing ranges because you deserve to know what things cost before you pick up the phone. No surprises.
Satisfaction Guaranteed
Every installation comes with a satisfaction guarantee and comprehensive warranty. If you're not happy, we make it right.
Certifications & Standards
We maintain the highest professional standards:
- WQA Certified Installers — Water Quality Association professional certification
- NSF/ANSI Certified Products — All equipment meets NSF standards 42, 44, 53, 55, 58, or 401 as applicable
- Licensed & Insured — Fully compliant with City of Rochester and Monroe County requirements
- Ongoing Education — Our team stays current on water treatment technology and Rochester water quality data
Ready to Meet Us?
Schedule a free water test and we'll come to your home. You'll see firsthand why Rochester families trust Lake Effect.